The Next Ron Burgundy

The team at EPIX asked Big Spaceship to create a contest to generate excitement in anticipation of the release of Anchorman 2. Our team came up with “I am Ron Burgundy”, a contest that invited fans to submit their best impressions of the man himself via Instagram. The site we created, showcased the best of the best “Rons” and allowed you to vote for your favorites and keep track on a live leaderboard. 

My Role
Design

Studio
Big Spaceship

We wanted to give the site an Anchorman 2 look together with Epix branding. We merged retro and shiny gold to achieve that effect.

A Call for Entries

To launch the competition, we got David Kouchner as Chimp Kind to announce it. It added more excitement among the fans and demonstrated how people can get creative at impersonating Ron Burgundy.

Finalists

The finalists were announced and displayed on a map. Fans could watch the final entries and vote for their favorites. 

The Details

Making sure the tone of voice of the website was as “Anchorman” as possible was really fun. We considered the language of every element from the buttons to the 404 page to make sure it could live in the Anchorman world.

Strategy & Copy
Nathan Adkisson

Design
Tyson Damman

Technology
Eric Willenson
Stephen Koch

Production
Danielle Little

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Interstellar

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