Big Spaceship joined forces with Google Play and Paramount Pictures to create a unique and immersive experience to generate excitement around the release of the movie “Interstellar”. The first release was a Space Hunt where fans could navigate through open space to unlock exclusive trailers and discover new content. The second release was Transmissions where future fans could explore even more content including the science behind the film, behind-the-scenes footage and games. The third release was a Time Capsule where users could upload their messages for future generations. The submissions resulted in a crowdsourced film.
We created an outer space environment where visitors could navigate around planets and through blackholes to collect exclusive content in anticipation of the movie’s release. Built with webGL, we added another layer of interaction to the mobile experience by taking advantage of the phone’s gyroscope. Visitors could hold their phones up to the sky and turn their bodies to navigate the visual world we created.
This final section was launched after the film started appearing in cinemas. This section allowed inspired fans to submit their videos that they feel beautifully showcase life on planet Earth. The footage received was then cut to produce a short film called “Emic” which was made available on Google Play.